Public Relations and Communication Management

Coordinator

Simone Antoniaci 

coord.rpgc@umaia.pt

Admission exames 2025

One of the following sets:

Calculation of the Application Score

Registers

Course registered with the Directorate-General of Higher Education under the number R/A-Cr 59/2022

Publication in the Official Gazette

Study Plan 2022 - Notice N.º 12811/2022 (2nd series), N.º 122 of 27  June, 2022    

Accreditation of the Study Program

Study Program self-evaluation guidelines (in portuguese)
Decision:  Acrcedited for 6 years
Date of Publication:  19-05-2022
Official Information A3ES: Result of Accreditation (in portuguese)

Study Program Evaluation 
Study program self-evaluation report (in portuguese)

Description

This degree programme reflects the best international trends and is the result of the realisation that Public Relations is pivotal in the current socioeconomic context of contemporary organisations, which have increased the demand in this area of study. The Study Plan enables the broad acquisition of knowledge and skills that prepare the Public Relations and Communication Management professional for professional practice in an increasingly diverse labour market.

The course constitutes an important training offer, especially in the north of Portugal, where the business fabric (commerce, industry and services) still lacks specialised human resources in this area. The University of Maia's 30 years of experience provide both a solid knowledge of the market and strategic positioning and an excellent relationship with stakeholders, which is reflected in a growing number of offers in terms of host institutions for student internships.

The relevance of this degree is further enhanced at national and European level, as it invests in the training of professionals with personal, social and professional skills adjusted to the demands faced by organisations in the dynamics of industry 4.0 and web 2.0 and 3.0.

The Degree in Public Relations and Communication Management evolves from a traditional model, with a view to preparing the graduate for an increasingly multidisciplinary, demanding and competitive job market that contains components of interaction combined with those of communication management and strategic planning in the management of communication in organisations. The faculty is highly qualified, not only in the field of audiovisuals and media production, but also in humanities and communication sciences, in addition to having infrastructure available for pedagogical support with state-of-the-art laboratories and equipment. The course trains professionals for the challenges of communication in the new digital economy.

What makes this course different?

The degree in Public Relations and Communication Management evolves from the traditional model, with a view to preparing graduates for an increasingly multidisciplinary, demanding and competitive job market that contains interaction components combined with communication management components and strategic planning in the management of communication in organisations. With highly qualified teaching staff in the fields of Audiovisuals and Media Production, Humanities and Communication Sciences, as well as the infrastructure available for teaching support with state-of-the-art laboratories and equipment, the course trains professionals for the challenges of communication in the new digital economy. ​

Further Information

​The Course in Public Relations and Communication Management is suited to the demands of the labour market and the requirements of a global economy, adapted to the regulatory requirements and objectives of Decree-Law no. 74/2006 of March 24, with the wording of Decree-Law no. 65/2018, of August 16, in keeping with the principles of the Bologna Process.

The teaching staff of the course are part of CITEI – the Centre for Research Technologies and Intermedia Studies (Centro de Investigação, Tecnologias e Estudos Intermédia), University of Maia.​